Photo Focus Dewy Liquid Foundation Makeup in Soft Beige by wet n wild

Introducing the latest addition to the beloved Photo Focus line: the dewy foundation. This weightless, ultra-nourishing foundation provides a natural, long-lasting wear. Its silky, creamy texture allows for easily adjustable medium to full coverage, making it perfect for transitioning from daytime to nighttime wear. Specifically designed for normal to dry skin types, this moisturizing formula seamlessly blends, blurring imperfections and reducing the appearance of pores to achieve a flawlessly smooth, dewy finish. With 20 shades available, all cruelty-free, gluten-free, talc-free and vegan, it's a foundation for everyone.

YOUR SKIN, BUT BETTER: Our high-performance foundation, enriched with a matte, light-diffusing complex, not only prevents a white cast in photos but also imparts a radiant, glowing complexion.

SELFIE-APPROVED FOUNDATION: Specifically formulated to match all undertones, this foundation offers a matte, second-skin finish with buildable coverage, ensuring a flawless complexion in any lighting.

PUT YOUR BEST FACE FORWARD: Whether it's bronzer, blush, primer, highlighter, natural finish powder, or concealer, we have everything you need to look photo-ready for your next big moment. Your ultimate makeup match awaits.

ALWAYS CRUELTY FREE: We are dedicated to being 100% cruelty free - it's who we are. Our range also includes vegan makeup and tools, such as foundation, nail polish, contour palettes, lipstick, and makeup brushes.

EMBRACE YOUR WILD SIDE: No matter your age, ethnicity, skin tone, or economic status, we are your go-to destination for beauty. Wherever you are in life, we have a product designed just for you.

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